A high-impact brand and storefront for a new film library and video rental concept
Beyond Video is video lending library that is reinventing the video store for the age of streaming. To draw attention to Beyond Video’s storefront — a humble rowhouse in central Baltimore — we designed a gonzo pattern of black and white rings that covers the facade.
The branding and storefront design for Beyond Video take inspiration from the counterculture origins of the video store, remixing the familiar icons of VCR and DVD controls into playful patterns and psychedelic-punk graphics.
Prior to opening, our team supported Beyond Video’s successful Kickstarter campaign with must-have tote bags, pins, and other giveaways, as well as key images that were instrumental in getting people excited to contribute.
And a first visit to Beyond Video inspired Bruce’s 2019 Design Observer essay, “In Defense of Inconvenience.”
